The Magic Room by Jeffrey Zaslow, a columnist for the Wall Street Journal, is a book that details the story of a wedding gown boutique in Fowler, MI, that’s been helping brides find the wedding dress of their dreams since 1934. It’s a different kind of book in that it doesn’t only talk about the store, but about the women who go there and what buying wedding dresses has meant to them throughout the years. Our bet is that many women that buy from Bridepower have had similar feelings.
One of the questions Zaslow gets answered in the book is why women are willing to spend so much money in getting a wedding gown that they may only wear once in their lives, even to the point of possibly never having a daughter they can pass their dresses on to. The response is that wedding dresses offer “The power of memory, and of hope. When a bride steps into the Magic Room, she thinks of all the moments that led her there. And she hopes for everything that’s to come.â€
The main room of Becker’s Bridal Shop is called the “magic room”, the room where all dreams come together, where all brides that enter become one with each other and those that have come before them. It’s actually the final room where brides that have made their selection of the gown they want go to see how it looks on them, the centerpiece of a much larger space where the bride gets personal time with her choice.
The room is bathed in a soft light with lots of mirrors, and offers the choice of more than 2,500 wedding gowns that potential brides can shift through, way more than the population of the city, which is around 1,100. And it’s estimated that more than 100,000 brides have crossed their doors throughout history.
The reason this book would be a great read for all brides is that it has a way of capturing the feeling that many brides have as they sift through many choices of wedding gowns, trying to find the one that they hope will capture all their dreams and aspirations of what getting married is all about. It’s more a book of a sisterhood than a profile of a store in Michigan. It’ll touch your heart with a sense of camaraderie; go ahead, give it a shot.
