VOWS Bridal Salon Continues Growth, Retail Store Gets Bigger

Interior SignDefying the odds and the seemingly weak economy, we’re not only thriving but expanding our operation.

We recently just expanded our business into a new, larger retail space. We’re moving our physical operation from a 2,000 square foot store, where we’ve been for 16 years, to a 5,000 square foot location at 130 Galen Street in Watertown, MA.

We’ve had steady sales throughout the year and learned that we already had the perfect business model when the recession hit. “Our business model has always been simple. Offer high-end designer overstocks and sample gowns for less. We are extremely fortunate that VOWS, along with Bridepower.com, has continued to grow by 20% over the
past 3 years, which in some respects may be due to the economy,” says
Rick DeAngelo, owner of VOWS Bridal Outlet with wife, Leslie.

The new store will offer a larger selection of designer wedding gowns from designers such as Vera Wang and Monique Lhuillier at drastically discounted prices. We’ll also continue selling our own line of designer wedding gowns, Liv Harris Designs.

Our aim has always been to find the best dress for every bride at the lowest prices. That focus hasn’t changed as brides have looked for ways to economize. “Today's savvy brides want ‘the designer dress' at the not-so-designer price; We offer our exclusive wedding gowns at 50 to 75% off of retail prices, which make our gowns extremely affordable. Local brides, as well as, brides from around the globe travel to VOWS for the selection and the savings” mentioned Leslie DeAngelo of VOWS and BridePower.com

Our Bridal Salon, VOWS, has been awarded Best of Boston for 7 years by Boston Magazine, and Bridalpower.com was voted Best Wedding Website for Wedding Gowns by Instyle Weddings. Our new location opened earlier this month. For more information, call 1-866-THE-GOWN.

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